Privacy policy

Last Updated: July 2025

At Auracraftlab (“we,” “us,” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website, purchase our products, or interact with our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

Personal Information You Provide

When you place an order, create an account, subscribe to our newsletter, contact customer support, or participate in promotions, we may collect:

Full name
Email address
Phone number
Billing address
Shipping address
Payment details (processed securely through third-party providers)
Order history
Customer service communications

Automatically Collected Information

When you visit our website, we may automatically collect:

IP address
Device type
Browser type
Operating system
Language preferences
Website activity
Referral URLs
Cookies and similar technologies

Marketing and Analytics Data

We may collect information regarding:

Ad interactions
Website browsing behavior
Purchase preferences
Product interests
Campaign performance metrics

2. How We Use Your Information

We use collected information to:

Process and fulfill orders
Provide customer support
Deliver purchased products
Process payments
Send order confirmations and shipping updates
Improve website functionality and user experience
Detect fraud and unauthorized activities
Conduct analytics and performance monitoring
Provide personalized recommendations
Deliver marketing communications (where permitted by law)
Comply with legal obligations

3. Legal Bases for Processing (EEA and UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process personal data based on one or more of the following legal grounds:

Your consent
Performance of a contract
Compliance with legal obligations
Protection of vital interests
Legitimate business interests that do not override your rights

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies to:

Remember user preferences
Maintain shopping cart functionality
Analyze website traffic
Improve website performance
Measure advertising effectiveness
Deliver relevant advertisements

Third-party services may place cookies on your device, including:

Shopify
Google Analytics
Google Ads
Meta (Facebook and Instagram)
TikTok
Pinterest
Klaviyo or other email marketing platforms

You may manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

5. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers when necessary to operate our business, including:

Payment Processors

Shopify Payments
Stripe
PayPal
Other secure payment providers

Shipping and Fulfillment Partners

Postal carriers
Logistics providers
Warehousing partners

Technology Providers

Shopify
Analytics providers
Marketing platforms
Customer support software

We may also disclose information:

To comply with legal obligations
To protect our rights and property
To investigate fraud or security incidents
In connection with a merger, acquisition, or sale of assets

6. International Data Transfers

Because we serve customers globally, your information may be transferred to and processed in countries outside your country of residence.

When required by law, we implement appropriate safeguards, including contractual protections and other legally recognized transfer mechanisms.

7. Data Retention

We retain personal information only for as long as necessary to:

Fulfill orders
Provide services
Meet legal obligations
Resolve disputes
Enforce agreements

Retention periods may vary depending on the type of information and applicable laws.

8. Your Privacy Rights

Depending on your location, you may have rights regarding your personal information.

These rights may include:

Accessing your personal information
Correcting inaccurate information
Requesting deletion of personal information
Restricting processing
Objecting to processing
Requesting data portability
Withdrawing consent
Opting out of certain marketing activities

To exercise these rights, please contact us using the details below.

9. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

Subject to applicable law, California residents may request:

Access to collected personal information
Correction of inaccurate information
Deletion of personal information
Information regarding categories of data collected
Information regarding categories of third parties receiving data

We do not sell personal information as defined under California law.

10. Children’s Privacy

Our website and products are not intended for individuals under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that personal information has been collected from a child without appropriate consent, we will delete such information promptly.

11. Data Security

We implement reasonable technical, administrative, and physical safeguards to protect personal information.

These measures may include:

SSL encryption
Secure payment processing
Access controls
Security monitoring
Data minimization practices

However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

12. Email Marketing

If you subscribe to our marketing communications, we may send:

Product updates
Educational content
Promotional offers
Brand news

You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

13. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites.

We encourage users to review the privacy policies of any third-party services they visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Changes will be posted on this page with an updated revision date.

Continued use of our website following any updates constitutes acceptance of the revised Privacy Policy.

15. Contact Us

If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: